啤酒事务局 Beer Matters

THE Podcast on Beer in China

In August 2020, we launched our podcast 啤酒事务局, which literally translates into “Bureau of Beer Matters”. Over the last three years, we’ve invited founders/brewers of almost all leading Chinese craft beer breweries to share their stories, experience and thoughts of beer.

Now, our podcast has become the most influential podcast on craft beer in China. We have produced over 150 episodes, that are available on all major music/podcasting platforms. Over 52,000+ beer lovers have subscribed our podcast, contributing an average listen of 32,000 per episode, with the highest reaching 92,000 listens. The total number of listens has exceeded 4.2 million, with a completion rate of 58%.

204. 啤酒世界杯评审归来，聊聊正在发生的精酿4.0时代 – 啤酒事务局

本月，Tian 作为2026 啤酒世界杯（World Beer Cup，简称WBC）的评委，去BA（美国酿酒商协会）总部所在地科罗拉多州连喝了4天。在这个获奖率堪比哈佛录取率的“啤酒界奥林匹克”赛场上，如何在一堆状态不错又符合风格的酒款里评出最佳酒款，真的很考验裁判对于风格审美的理解。在和来自世界各地评审交流过程中有哪些见闻和收获，刚刚回国，Tian哥赶紧喊来Qi姐来聊一聊。另外，今年WBC 首次在中国设立了广州集运点，大幅降低了国内酒厂的物流门槛；WBC 成为参赛成本最低、性价比最高的国际啤酒大赛。中国酒厂如何报名、有哪些投报技巧，Tian 在节目中也做了分享。更多知识干货，欢迎大家报名《啤酒事务局 · 精酿通识营》。此次美国之行Tian 还去探访了十几家精酿酒厂。从丹佛坚持用五分钟慢倒一杯皮尔森的精酿拉格厂Bierstadt Lagerhaus，到湾区的 Wondrous、Sante Adairius，甚至是可以容纳三千人、将游乐场与酿酒厂结合的 Almanac 社区空间，专注、个性，将特定风格酿到极致，正在成为更多美国酒厂的破局解法。一个明确的信号已经出现：今年WBC 西海岸IPA的报名数量（293款）自2024年独立设组后，首次反超浑浊IPA（274款）。在中国市场，流行的精酿风格也在进入4.0时代——经历了白啤（1.0）、重口味（2.0）与果汁化（3.0）之后，更加易饮、耐喝的传统风格正在强势回归，让我们拭目以待。🎤 主播Tian, Qi🕖 Timestamp01:32 《精酿通识营》是什么，全国巡回城市有哪些06:43 啤酒界的奥林匹克：WBC11:42 喝起来竟有三四度错觉的无醇浑浊IPA14:38 如何用“感官愉悦度”保下一款米曲发酵啤酒24:51 帮中国酒厂省大钱：WBC首次在中国设立广州集运点35:29 专注单一风格，等五分钟只为一杯慢倒皮尔森45:22 湾区探店指南：为什么建议住在奥克兰48:45 Sante Adairius 与野菌53:08 既是酒厂也是容纳三千人的超级游乐场55:25 精酿4.0时代来临：西海岸IPA参赛数首次反超浑浊，传统风格回归📍 酒厂名单旧金山及周边： Wondrous Brewing Company Tenma Beer Project Sante Adairius Rustic Ales Ghost Town Brewing Cellarmaker Brewing Company The Rare Barrel Alameda Brewing Almanac Adventureland & Brewery The Rake at Admiral Maltings丹佛及周边： Bierstadt Lagerhaus Our Mutual Friend Brewing Hogshead Brewery Left Hand Brewing Company Liquid Mechanics Brewing Company Cellar West Brewery Cohesion Brewing Company Cerebral Brewing Crooked Stave Brewing Co. WeldWerks Brewing Co🍺 酒单欺骗餐: 炸薯条 [牛啤堂], 多特蒙德出口啤酒（成都）山花 [HeySour], 野菌酸艾尔（青岛）Slow Pour Pils [Bierstadt Lagerhaus], 德式皮尔森 (丹佛，美国)📚关注微信公众号“啤酒事务局”，回复“精酿通识营”即可了解北京、天津、南京、重庆、武汉、深圳、苏州、杭州、广州、沈阳、厦门、青岛、济南站《精酿通识营》报名信息；联系小秘书（微信号：beerxms）加入酒厂交流群，获取 WBC 啤酒世界杯报名参赛指引。🍻 互动方式微信公众号/小红书/B站/抖音：啤酒事务局联系方式: info@beermatters.cn微信搜索个人微信号“beerxms” , 添加啤酒事务局小秘书，加入我们的听众群，与主播和嘉宾互动交流。🧡 团队剪辑后期: 嘉禾 & Tian电商运营: 可欣社群运营: 阿啾视频运营: 小鱼本节目由日谈公园监制。在小宇宙查看该单集文稿

1. 204. 啤酒世界杯评审归来，聊聊正在发生的精酿4.0时代 01:02:47
2. 203. 拉格啤酒进化论：从“水啤”到精酿新浪潮 01:17:12
3. 202. 日谈9年喝酒局：天冷了，正是喝啤酒的好时候！ 01:36:22
4. 201. 国产酒花共创计划：科研一线进展实录 36:37
5. 200. Qi 姐回归！聊聊我们消失的这段时间 59:17

Podcast for Beer Professional Training

In addition to the regular podcast, we have also produced a podcast for advanced learning of beer. This podcast aims to help people who would like to become a BJCP beer judge, Certified Beer Server or Certified Cicerone.

During the program, we firstly learn about malt, hops, yeast and water. Then we learn the brewing process, what are the common off-flavors and their potential causes. We group and compare beer styles according to the BJCP Style Guidelines. Of course, we also provide useful tips and advice to prepare the BJCP or Cicerone exams.

Subscribe on your favorite podcasting platform…

The Go-To Social Media Channel for Craft Beer Lovers and Professionals in China

Our Content Pillars

Industry Updates

What’s going on in the craft beer industry.

Educational Content

Facts, history, how to brew… everything you need to know about beer.

Events

Beer events by third parties or our own.

Beer and Pub Recommendations

Beers and pubs we love.

THE WeChat for Craft Beer

WeChat is China’s super app for everything – think of it as WhatsApp + Facebook + Instagram + Twitter + Foursquare + Tumblr… Our WeChat updates on a daily basis, each post having an average viewership of 2,000 times. With over 25k followers now, our WeChat official account has become the go-to place for craft beer lovers and professionals to keep updated and learn everything about beers.

Video Content

We love in-depth content, but we also know videos are taking over the world. Therefore we also create videos, available on all major Chinese social video platforms such as WeChat, Xiaohongshu, Douyin (China’s TikTok), Bilibili etc.

Follow us on social media. You may need to download the respective app…