Driven by our own deep-rooted love for craft beer, we founded Beer Matters. It’s this shared passion that enabled us to gather a community of like-minded individuals who cherish craft brews as much as we do. We’ve built a community platform centered around craft beer aficionados. Today, Beer Matters stands as the most active craft beer community in China.
By the
Numbers
We are nurturing a community of young, affluent craft beer enthusiasts.
66%
Became interested in craft beer because of Beer Matters
29
Median age
¥ 620
Average monthly spending on beer (=$89)
Our fanbase, fondly referred to as dunners (顿友), encompasses a range from craft beer novices curious about craft beer, to seasoned aficionados, homebrew enthusiasts, and industry professionals. WeChat groups are the primary place where our dunners chat and share. Currently, we have around 10,000 dunners in 13 general groups, 12 online store groups, 2 homebrewing groups, and 49 city event groups.