Sustain Epic’s vitality in the Chinese market.
Epic Brewing is a representative of New Zealand’s craft breweries. It has a good reputation among craft beer enthusiasts. Epic has long collaborated with Beer Matters, maintaining its vitality in the Chinese market through a series of marketing initiatives.
Client:
Epic Brewing (New Zealand)
Campaign Type:
Sales & Marketing
Campaign Time:
2021 –
Rare Beers Tasting
Epic’s Hop Zombie Double IPA is the first beer many enthusiasts try when exploring New Zealand craft beers. However, Epic offers much more than just this brew. In 2011, we collaborated with Epic to host a tasting event for Epic’s rare beers. In 18 craft bars across 18 cities nationwide, participants simultaneously tasted 11 of Epic’s legendary classic and rare brews!
Chinese New Year Gift Boxes
We collaborated with Epic’s Chinese importer to jointly release a Chinese New Year gift box. In addition to the 7 star brews from Epic (a total of 15 cans), customers also received an Epic-branded thermal box with a built-in digital thermometer. After the release, it sold out instantly.
