Promote American craft beer culture in China.
The Brewers Association (BA) is an organization established by American brewers. It currently has over 50,000 members, including professional brewers, home brewers and beer distributors.
In 2022, Beer Matters established a partnership with BA in China. A series of collaborations enabled Chinese craft beer enthusiasts to experience authentic American craft beer and Chinese breweries to learn and understand industry trends.
Client:
Brewers Association (U.S.)
Campaign Type:
Educational Campaign
Campaign Time:
2022
American Craft Beer Experience with Brewers Association
Due to Covid control, large scale events were not possible in 2022. Therefore, we went the smart way – Beer Matters collaborated with the BA to host the American Craft Beer Experience tasting events in more than 20 cities with each city having 12 beer enthusiasts and professionals. A certified BJCP judge connected remotely, guiding the entire tasting session through live streaming.
American Craft Beer Mysterious Boxes
We curated 24 beers from 12 American craft breweries to create the “American Craft Beer Tour” mystery box. Through online live streaming, we introduced and explained each product, allowing enthusiasts to learn about and experience the allure of American craft beer.
